As a Product Designer at Nulogy, I worked on feature projects for their flagship app, PackManager – a materials planning, production, inventory and order management service for co-packing operations.


I was responsible for leading user research, wireframing, low and high fidelity prototyping, and supporting hand-off and development of features, as well as, any other design related tasks.

High level view of PackManager and QCloud user journeys


Case Study: Enabling GxP Compliant Workflows

Background:

As the packaging and manufacturing landscape evolves, there is an increasing need for customized products within strictly regulated industries. Nulogy, a leader in contract packaging solutions, identified the need to adapt PackManager and QCloud to support these specialized workflows.

The goal was clear: provide advanced solutions that meet the compliance needs of global Consumer Packaged Goods (CPG) companies while strengthening Nulogy's industry-leading position.


Our tasks

  1. Conduct comprehensive market, regulation, and customer research to define user requirements

  2. Design a user-friendly, scalable solution that simplifies complex compliance-driven workflows

Given the platform-wide impact of this project, it was critical to align research insights and design directions across multiple product development squads.


Understanding our users & their workflows

We approached this project with a multi-disciplinary team, through collaborative discovery and an iterative requirement-finding process. My role within the multi-disciplinary team was to lead user research sessions and record all discoveries from a user and design perspective.

User Research: Charter user groups and on-site workshops

Charter User Group
We formed a charter user group comprising key stakeholders from Nulogy's largest customers to help the team understand user requirements and to provide feedback throughout the design and development process. I led the design component, facilitating sessions that uncovered user needs and pain points.

Workshop
Nulogy partnered with a customer specializing in clinical trial packaging in Banbury, UK, where a multi-disciplinary team facilitated an onsite event storming workshop. hrough this workshop, we ran collaborative discovery exercises to better understand our end users' workflow, their pain points and how they would use Nulogy’s platform.

Learnings & Documentation

Through our research, I developed detailed documentation outlining user roles, responsibilities, and workflows. This included high-level process maps and step-by-step task flows, helping agile teams align on user expectations and operational needs.

Communicating our users needs
I started by putting together a high-level description and hierarchy document displaying the responsibilities of each user role.

PMCaseStudy-UserPersonas.png

Operations and User workflow
The event storming discoveries helped us map a high-level step-by-step workflow to help all agile teams understand the overall process.

I then put together each user's tasks within the step-by-step workflow to give the teams an overall understanding of how each user role interacted with each other and how each role affected each step of the packaging operation.


Defining the problem(s)

To better understand the how our users’ workflow would fit into the Nulogy platform, we broke down the workflow into PackManager and QCloud domains.

Once the workflow was broken down, we could more easily see the high level pieces of work that we would have to do in order to support our customers operating in these types of industries. We created a user story map (shown below) to classify and prioritize each body of work.

These high level stories were then distributed to 4 agile teams to work on.


Ideating, Prototyping & Testing

Implementation

As we aligned with our customers on a prioritized implementation plan, we refined all solutions into smaller user stories, containing acceptance criteria and UI/UX requirements. These were then prioritized by their respective product development squad.

Prototypes were created for early testing by end users as well as by internal domain experts to iterate and improve every solution proposed and to make sure all requirements were being met

We maintained weekly calls with members of our charter user group in order to gather feedback on developed functionality, making sure we were able to correct and/or iterate on our new functionalities quickly.

This collaborative and iterative process kept the multidisciplinary team focused and informed, resulting in more user-centered and effective solutions.

Results

Expanded Platform Capabilities:

Nulogy's platform now supports more complex and strictly regulated workflows, meeting the operational demands of global CPGs and highly regulated industries.

Stronger Customer Relationships:

The project deepened partnerships with major clients, leading to renewed contracts and new collaborations focused on innovation.

Enhanced Design Process:

The project not only streamlined workflows but also led to the adoption of improved design practices that benefited future product development.